- CityBlue Hotels has taken an equity position in Farm to Feed which sources imperfect surplus produce directly from farmers, increasing their income and fighting food loss
- Farm to Feed’s tech-enabled platform provides a solution to climate issues by setting a new standard for food sustainability in Kenya
- Beyond sourcing imperfect produce, Farm to Feed is collecting data on drivers of food loss, to enhance farming practices and create a more circular food system
CityBlue Hotels, Africa’s fastest-growing local hotel chain, has taken an equity position in the B2B platform Farm to Feed which sources imperfect surplus produce directly from farmers, increasing their income and fighting food loss.
This enhances CityBlue’s Environmental Social and Governance credentials and solidifies the impact investment thesis of its parent, The Diar Group.
In Sub-Saharan Africa, up to 50% of crop production may be lost before the product reaches consumers. Market access is a huge problem for farmers with a lot of produce, especially the imperfect-looking kind.
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Claire van Enk, founder and CEO of Farm to Food revealed that food loss has devastating effects on our environment which contributes to climate change, noting that rotten food produces methane, a greenhouse gas that is worse than carbon dioxide.
“I saw firsthand what farmers were not selling even when markets returned after COVID, and it is huge devastation not only on food security but on the economy too,” said Claire.
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Farm to Feed’s tech-enabled platform paired with on-the-ground aggregators and transportation using freezer trucks provides a solution to this climate issue setting a new standard for food sustainability in Kenya. Beyond sourcing imperfect produce, Farm to Feed is collecting data on drivers of food loss, to enhance farming practices and to create a more circular food system.
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Jameel Verjee, Founder and CEO of CityBlue Hotels stated at the Africa Hotel Investment Forum 2024 in Windhoek, Namibia that their Environmental Social Governance will be enhanced by working alongside Farm to Feed.
“We hope that other businesses will follow our lead and work with Claire and her team in Africa on the pertinent issues of food security, sustainability, and climate,” said Jameel
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